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Programme · 10X Growth

Your first 10+ opportunities in 6 months.

Prove customers will pay, with outreach, content and optional sales support that turn your product into qualified opportunities.

Start free with Matrix

Programme · 6 months · Founder · Business Idea → Proficorn

MATRIX · PMF PLAN
Illustrative
WorkstreamM1M2M3M4M5M6
Product-market fit program (first 10+ opportunities, optional sales support)

A product isn't a business until customers pay.

Many founders build, launch and wait. Without a repeatable way to reach buyers, the first customers arrive slowly, if at all.

The Product-Market Fit Program finds, nurtures and engages your first buyers, and proves they will pay.

Who it's for

This is for you if…

You have a product but few paying customers.

This is for you if…

You're not sure who your ideal customer is.

This is for you if…

You don't have a sales team yet.

This is for you if…

Investors are asking for traction.

Best for founders on the way from Business Idea to Proficorn.

The plan, month by month

WorkstreamM1M2M3M4M5M6
Product-market fit program (first 10+ opportunities, optional sales support)

Every month: connect, nurture and engage, tracked in Matrix.

What you leave with

10+ qualified opportunities

In 6 months.

A tested ideal customer profile and message

Proven with real buyers.

Your pipeline

Visible in Matrix.

Our experience

200+

clients (since 2017)

26 → 6 months

idea to product-market fit

500

new contacts every month

Built on Intelligent Business Development, NewsletterJet and Matrix.

What comes next

Proficorn → Minicorn

Make growth repeatable.

Learn more →

Client spotlight

Airbus HSBC Canon Wells Fargo P&G BNP Paribas Orange Tesco Xoriant SEKO iLink Digital Mobia Cadmatic Expanso

Strategy

SaaS startup

Challenge: Idea to market is too slow.

Approach: Ran Business Idea → Proficorn, built the MVP in 10X Factory in 3 months, then 6 months to product-market fit.

26 → 6 months, new product idea to delivery and product-market fit.

Join 10X Leaders Community

Free, for CEOs and for leaders across Value, Operations and Growth: roundtables, events, and what's actually working for other 10X businesses.

Frequently asked questions

Do we need a sales team?

No. Optional sales support is part of the programme.

What happens after 6 months?

The natural next step is the journey from Proficorn to Minicorn.

How is progress reported?

In Matrix, by campaign, deal and opportunity.

What does it cost?

It depends on your stage and scope. See how pricing works.

Explore more

Start here

Related engagements

Your first 10+ opportunities in 6 months.