By stage · Unicorn → Decacorn
From a category leader to a winning business model.
Build the business model that defines the market at $1B+ ARR, with board-level advisory across Value, Operations and Growth.
Ask: "Is our business model still winning, and where is it at risk?"
What is a Decacorn?
Unicorn → Decacorn: a winning business model.
How many customers do you need?
Set your own price per customer and see how many you need to reach $85M MRR.
Your team at this stage
The CEO and the board, supported by advisory across all four practices.
Own, manage or outsource any part of your business.
Every area of your 10X Org can be owned by you and the team, managed or outsourced and delivered with BIAMI 10X Labs and fractional resources.
Tap an area to change it.
10X Value
10X Operations
10X Growth
Your plan with BIAMI
What we deliver across the four practices
Join 10X Leaders Community
Free, for CEOs and for leaders across Value, Operations and Growth: roundtables, events, and what's actually working for other 10X businesses.
Your board view, in Matrix
Matrix, our superintelligence platform, answers from your own data, plans the next move and lets agents do the work. Raw data never leaves your infrastructure.
In every status meeting, Nexus LIVE turns decisions into BIAMI automations, Partic pipelines and Matrix tasks. See Nexus LIVE Meetings →
Insights
Thinking, cases, playbooks and events for leaders on the way to Decacorn.
News & blog
- Is our business model still winning, and where is it at risk? The Decacorn board view24 February 2026
Case studies
26 → 6 months, new product idea to delivery and product-market fit
SaaS startup. Ran Business Idea → Proficorn, built the MVP in 10X Factory in 3 months, then 6 months to product-market fit.
All case studies →Playbooks & white papers
All playbooks →Events
10X Leaders roundtable
Next 10X Leaders roundtable: date to be announced. See upcoming events →
All events →10X Agenda newsletter
One idea a month for running a 10X business, straight from the leaders' circle.
Thanks — you're on the list.
Frequently asked questions
What does advisory include?
Board-level advisory across Strategy, Value, Operations and Growth, supporting the CEO and the board. What it includes is agreed individually for your stage.
Can you work with our existing advisers?
Yes. We work alongside your board and your existing advisers, and add advisory across Strategy, Value, Operations and Growth around them.
How is progress reported to the board?
One view of the business in Matrix, reviewed on the leadership rhythm.
Explore more
Start here
Other practices
10X Value
Create 10X more value. For CTO, Chief Product Officer, Chief Customer Officer.
Explore 10X Value →